Also, they didn’t disclose the amount of personal data that the app would collect. Snapchat’s failure to secure its Find Friends feature resulted in a security breach that enabled attackers to compile a database of 4.6 million Snapchat usernames and phone numbers.
Click here to read more about the settlement and the in’s and out’s of the issue. http://www.ftc.gov/news-events/press-releases/2014/05/snapchat-settles-ftc-charges-promises-disappearing-messages-were
The tobacco industry can be compared in the same way. For example, when snus came onto the market it was advertised as alternative tobacco users could consumer ANYWHERE. Because it was smokeless, the product seemed less harmful in the eyes of consumer. The reality is smokeless doesn’t mean harmless. It still contains 3000 chemicals, 28 of which cause cancer.
Snapchat and snus, both products misleading consumers with their products since their existence.