Would you buy an Apple car?
Facebook/Twitter: Would you buy an Apple electric car?
Rumor has it Apple is making an electric car, as a lawsuit has surfaced with electric-car battery maker A123 Systems. They are suing the iPhone maker for poaching the best engineers to create a battery division at Infinite Loop. Imagine if your iPhone sat snug in the center of the wheel, while controlling parts of the car... Oh the possibilities! Let’s see Big Tobacco try and come up with this type of innovation.
Would you buy an Apple car?
Facebook/Twitter: Would you buy an Apple electric car?
Apple is one of the leading companies in North America for technological innovation. But unlike the Tobacco Industry, their products aren’t deadly. Although, they have been causing some very minimal problems for their new iPhone 6 users.
It seems as though the iPhone 6 has a few hardware problems which are causing people’s hair to get caught to the screen whilst on the phone. This is likely to be a manufacturing problem but it has caused quite the social media buzz.
Check out the hilarious photos below to see what we mean.
We know World No Tobacco Day was back in May, but check out this recap video from the Color ‘Em Bad event! Colour ‘Em Bad took place at Springlicious in Niagara Falls and was put on by youth groups in the Central West TCAN (Tobacco Control Area Network).
Video edited by Andrew McBride, peer leader with Niagara Region Public Health.
Check out this really cool video out of the UK. It was created by a new campaigning platform which invite people to tackle major social issues. The video is designed to be sent to teenagers on their 14th birthday. How creepy is this message from the tobacco industry?
The International Red Cross is a brand well known- one of the largest humanitarian networks in the world with around 20,000 volunteers and 314 branches around the world. The Canadian Red Cross serves over 2 million Canadians each year.
But how do you feel if the American Red Cross was accepting donations from tobacco companies? Check it out:
“The American Red Cross is damaging the reputation of the global Red Cross brand because of its refusal to stop accepting donations from tobacco companies.”
Since 2001, the American Red Cross has received at least $12 million from companies such as Altria Group, Reynolds American and Philip Morris International. The International Red Cross however, recently created a prevention program with a strong anti-smoking component, and hasn’t accepted tobacco donations since 2008. Most of the groups’ affiliates also don’t accept money, but countries like the United States, Germany, Russia and Vietnam still do.
What do you think?
With all of the modern conveniences that exist in the world we live in today, it’s sometimes hard to imagine a society without computers, cellphones or even lightbulbs. These items are what some might consider necessities. But what about the other products we have grown to love? What about candy? While enjoying a chocolate bar the other day, we began to wonder about the history of chocolate. Curiosity got the best of us and we decided to do a little research.
It appears that the first chocolate bar appeared on the market in 1847 from a company called Fry & Son. Since then, many companies including Cadbury, Nestle and Hersheys (among others) have created their own version of a chocolate bar.
Above you’ll find a photo of a Hershey’s bar from the early 1900s.
With cigarettes becoming increasingly popular in the early 20th century, chocolate companies jumped on board and even created chocolate cigarettes (these were later banned for obvious reasons). Although today, we can find chocolate flavoured cigars on the market. We wonder if when Fry & Son created the first chocolate bar if they could have ever imaged it being associated with a deadly and addictive product.
Let’s take the iPhone for example. Here’s a product that has arguably gotten better over time. It’s gotten thinner and lighter, making it much easier to fit in your skinny jeans. From the first iPhone to the iPhone 5s (who knows what the latest iPhone will be when you’re reading this) there has been a clear design evolution.
The tobacco industry can compare, kind of. You see, every time a new product is introduced it looks different and improved in some way; whether it be the packaging, design or colours.
The problem here is that although the design has evolved (like the iPhone) the actual product hasn’t changed. Tobacco is still tobacco no matter how you package it. Sure chew is smokeless, but what about the 3000 chemicals and 28 cancer causing carcinogens? Oh and what about the addictiveness? Big tobacco isn’t interested in improving their consumers lives. They are mislead into thinking the newest tobacco product is a safe alternative to the one they're currently using, but that isn’t the case. Design’s can be deceiving. Profits are the bottom line for the tobacco industry.
Now back to the iPhone. Check out the difference from the original iPhone to the iPhone 5s. Look at all the progress that’s been made throughout the generations underneath the sleek design!
New versions of products are created because they have a found a spot in our lives, yet there is an ability for them to still be improved. iPhone’s are continuing to do more for us faster, all with a thinner and cooler aesthetic. Tobacco industry products, not so much. They’re still selling the same deadly addiction despite trying to appear “new and improved.”
Everyone knows the struggle of getting involved in a campaign but not really knowing enough about it to do anything. That's where we come in.
Upon your arrival at the conference, there are like 200 young people in a room and you're feeling kind of overwhelmed at the fact that they all seem so awake and excited about a health campaign at 8 o'clock in the morning.
But you quickly join in on the fun...
At your training sessions you take a seat next to your adult staff
And then you realize there's a twitter wall and you quickly focus all of your time and energy on trying to get followers.
#FreezeSummit #FTI #Learning #Fun #SorryNotSorry
You've literally just spent at least 16 hours on learning about Big Tobacco and you just want to share everything you know with everyone in the ENTIRE world. It's exhilarating, really.
Or, maybe it's just the caffeine talking...
Either way, if you've already attended a conference we hope you can relate and if you would like to join us at a conference in the future, sign up for our mailing list here.
One of the biggest challenges of fighting the tobacco industry is standing up against the vast amount of resources and financial backing this industry has at their disposal. Take what’s happening in the state of Florida right now, there are more than 4000 pending lawsuit against the nation’s three largest cigarette sellers for damage payments. These companies instead of accepting their fault within the situation, rallied the Supreme Court with ten different appeals stating that they were being denied their constitutional right to due process of law because these lawsuits were based on findings from more than 15 years ago which makes the findings non-valid.
Appealing slows down the process of the law suit and draws out the cost of it. By appealing the tobacco industry forces the individuals to pay further legal fees and gives publicity to the issue. Now the kicker is the following: every individual is well within their right to sue based on precedents set 15 years ago in a class action case against the industry which found that the industry covered up the harmful effects of their products. That means any individual who has been affected negatively by cigarettes and believed the advertisement of the industry has grounds to sue.
That’s a lot of money that the industry might have to pay and so they use scare tactics such as appealing a case to stop individuals from taking that step. Thankfully the Supreme Court rejected the efforts of the industry which means that the 11 lawsuits will continue to hold awarding the individuals 70$ million from the firms as a repayment for the false advertisements.
Canada isn’t the only country trying to freeze flavours. The Rajasthan government in India took the decision in 2012 to ban gutkha- a flavourful, powdery light brown substance that creates a buzz sensation more intense than chewing regular tobacco.
Companies have found their way around the ban by selling “ingredient pouches.” A make your own gutkha mix where users are able to buy different ingredients like flavoured and scented tobacco. Flavours like strawberry, apple, and mint are widely available on the market at cheap and affordable as low as 2 rupees (that’s only 4 cents Canadian)!
The prevalence of oral cancer in India is extremely high due to the colourful packaging techniques and cheap prices that attract poor children and women. Unfortunately, the oral cancer rate in India is still extremely high with a prevalence rate of almost 90%. Almost all states of India have banned gutkha and the new focus has moved to controlling the manufacturing and distribution of the gutkha pouches.