This is a video of our Drop Dead Event that took place November 25th, 2013 on Parliament Hill in Ottawa, Canada. More than 100 youth rallied to expose the lies behind Big Tobacco's manipulative tactics.
Take a look at this vintage ad from the seventies. The tobacco industry is notorious for hiding the truth about their deadly products for years and this ad is a prime example of that. Check out the facts featured on this ad, do any of them seem strange or a bit off? We decided to look into it.
True or False?
Fact 1: We don’t want your taste buds to go to sleep.
False. Tobacco use has been linked to changes in the function and shape of taste buds in young adults. It has also been linked to a decreased sense of smell which can also affect the taste of certain foods.
Fact 2: We have smoke scrubbers in our filter.
True. Although this particular brand may have “smoke scrubbers” in their filters, filters in general do not make any tobacco product safer to use. The real fact is, filters do not block all the cancer causing chemicals in cigarette smoke.
Fact 3: We have a patent on flavor in low “tar” cigarettes: #3838800
True. Once again, although “low tar” or “light” cigarettes are seemingly less harmful than regular cigarettes, people who use these types of cigarettes often inhale more deeply and smoke more. This in turn creates more of a health risk.
So we have to ask, do you really think the tobacco industry cares about your health?
edmsauce has released a new product called VapeCase, a product doubles as a phone case and an e-cigarette. Seemingly a simple solution to resolve the problem of forgetting your vaporizer at home on your way to a show.
Our question is: what exactly does an e-cigarette have to do with electronic dance music? We can’t seem to find the link. These high energy shows put on by popular artists are featured in Ottawa almost every weekend at venues where there are little to no regulations on e-cigarette usage.
With some of the most popular names in music supporting this product and promoting them through their social media such as DVBBS, 12th Planet, gLAdiator and BORGEOUS we have to wonder what influence this will have on the edm scene.
As I reflect upon the 8th National Conference of Tobacco or Health Youth Stream, I am frozen by the memories that have taught me such vital life lessons on advocacy and becoming a leader. As a member and coop student with Unfiltered Facts (City of Hamilton Public Health), I was eager to attend the youth stream; meet new people just like myself and also co-lead part of the opening night plenary. The youth stream began on November 23rd 2013 and ended on November 25th with a huge drop dead on Parliament hill. FREEZE: I am spoiling the end of our adventure.
The youth stream linked with the 8th National Conference of Tobacco or Health consisted of youth advocates from all over the nation coming to Ottawa to learn about Tobacco Industry Denormalization. We started with fun ice breakers and ways to know each other better. Eventually, we began having sessions about raging against the industry led by the Youth Advocacy Training Institute (YATI). I learned a lot about the history and different forms of cigarettes. I am personally disappointed and shocked about how the tobacco industry targets their cigarettes towards children with flavours!
We also learned about creative ways to advocate. This was probably my favourite session I attended because it was just very well put together. I loved being able to work as a team to come up with different ways to be an advocate and creatively get our message across. This led to the entire youth stream coming together; discovering that we would be participating in our very own creative advocacy event, the ever popular DROP DEAD. My first reaction to the drop dead advocacy event was, “I’ve always wanted to drop dead”. I am guessing that’s not the best reaction :p However, this drop dead was big, on Monday November 23rd, 101 youth rallied across the streets to Parliament Hill in order to FREEZE THE INDUSTRY and REMOVE THE FLAVOUR. Unfortunately, the youth stream shortly came to an end for me after this event; as I began preparing for the NCTH ice breaker. I co-led an ice breaker relevant to the theme of Freeze the Industry and had a lot of fun. My favourite part was making everyone dance to “Best Song Ever” by One Direction. Eventually, this fun thrilled night came to an end. Unfiltered Facts left Ottawa in the evening of Tuesday after a remarkable experience with such great people. As an advocate I have learned to stand up and be clear when another person is unaware.
Tuesday, January 21st and Wednesday, January 22nd, exposé held a Freeze the Industry event on 3 post-secondary campuses in Ottawa. The goal of the event was to inform students of the ways the tobacco industry uses flavours in tobacco products to entice youth and young adults to try them, with the goal of becoming lifelong consumers. Students had the chance to help fight the tobacco industry by signing our federal petition to ban flavoured tobacco products. Unfortunately, because of the weather, the event was not able to take place outside. Maybe the tobacco industry can sense a freeze is coming their way! Students could still take pictures with a life-size cut-out to represent a tobacco industry executive. The photos will be published on the Freeze the Industry Facebook page this week. Over 550 petition signatures were collected, which advocates for a ban on flavoured tobacco in Canada.
Other groups from around the country put on similar events and uploaded pictures to social media during National Non-Smoking Week using the hashtag #FTI2014. To check out all of the photos from this past week, head on over to Freeze the Industry’s Facebook or Twitter pages this week.
The 8th National Conference on Tobacco and Health took place from November 25-27th and is the largest meeting of professionals working in tobacco control in Canada. A Youth Stream preceded the conference, where youth advocates from all over Canada attended. The weekend was filled with awesome training seminars, energizing activities, great food and an advocacy event on Parliament Hill. Having only been a part of FTI for 2 months, I was fortunate in being able to participate in the youth conference and even be part of the Communications Subcommittee that helped plan the weekend. I had a lot of fun and learned quite a bit on the topic I would be advocating for and using creative methods to do so. The advocacy event in front of Parliament Hill was great and though it was a little cold, I believe the drop dead had quite an impact. The conference was a great way to gain valuable knowledge and experience while having a great time with like-minded people.
Written by Janahan Selvanayagam, Eastern Ontario Health Unit
The 8th National Conference on Tobacco or Health will be held from November 25th-27th in our nations capital, Ottawa. As of today, it is the largest meeting of tobacco control professionals working in Canada.
Prior to the NCTH, the Youth Stream of the National Conference will also be held in Ottawa, from November 23-25th. The stream is designed for youth across Canada to network, along with learn about their regions focus and activity on tobacco control and prevention. The goal is to put a freeze on big tobacco, gain advocacy skills and savvy on ways tobacco industries target youth through several training sessions. The NCTH Youth Stream is a fantastic way to get involved with Freeze the Industry, gain valuable knowledge and insight, all while having a great time with other youth who share the same passion and goals!
For updates check out our Facebook and Twitter accounts and use the hashtag #FTI2013!
The Freeze the Industry crew is pretty excited to hear that a couple of provinces have recently announced their intent to ban certain flavoured tobacco products.
Today the Ontario government announced their intent to introduce a law that among other things would close loopholes and ban flavoured tobacco products. And just a few days ago, the Alberta government supported a bill that would do the same.
We want to say kudos to these politicians who have listened to youth and stepped up against Big Tobacco.
It’s been a long time since Big Tobacco has been allowed to openly advertise their products on T.V, one of their last iconic commercials was the Malboro Man strutting his stuff on your screen. But there’s a new product on the market which hasn’t been regulated yet: e-cigarettes. Turns out, a new product means new (in this case) old rules. Big Tobacco is back in the commercial business with aggressive, in your face advertisement of e-cigarettes. The commercials remind the viewer of a time where you could smoke any where you wanted, promising that with e-cigarettes you can do the same thing again. The advertisements are even seeing endorsements by some celebrities. As of right now, the U.S. government has not yet announced any plans for the regulations of e-cigarettes. With them being such a new product, there is very little research on their pros and cons. Regardless of their general health effect it seems like big tobacco has a huge investment in getting the name of e-cigarettes out there. What do you think, should big tobacco be allowed to air commercials glamorizing e-cigarettes which are reaching the main stream market?
*if you missed part 1 check it out here
On Icebreaker’s website they cover their relationship with nature, animals, land and the supply chain. Let’s compare these ethics with that of Big Tobacco’s.
Sources of income
the supply chain
Which companies are actually ethical?
To learn more about Icebreaker check out their website here